People’s Daily Focus on the New District of Qingdao West Coast, etc. Wood Dragon Boat Festival: consumption is full of energy

Dragon Boat Festival, catering, shopping, travel market to the good development of consumption and strong vitality, the core reading of the catering market, showing flourishing trends, online shopping demand is strong, new products in the tourism products continue to emerge … this year’s Dragon Boat Festival, the consumer market continues to restore Under the premise of doing a good job in the prevention and control of the epidemic, enrich the product type, innovation service model, meet the needs of consumers in catering, shopping, travel, etc., and ensure consumers spend a healthy and comfortable holiday. Dragon Boat Festival holiday, with summer temperatures gradually increase, the consumer market continues to restore steadily, and the market potential is further released.

This reporter visited the observation and witnessed the lively scenes of catering, shopping, tourism and other consumption. The Ministry of Culture and Tourism released the 14th of the 2021-year-old holiday culture and tourism market, comprehensive local culture and tourism departments, communication operators, online travel service providers data, cultural and tourism data centers, Dragon Boat Festival 3 days (6 On the 12th – 14th), the national tourism travel has a total of 10,000 people. According to the number of calibers, it can restore% compared to the caliber to restore the previous period; realize domestic tourism income billion, year-on-year growth, restoring the previous same period %.

Catering consumption atmosphere, "You will drink tea first, first drink tea …" At 11 o’clock in the 12th, in the sorrowful voice of the old hall, located in the Nanjing Big Dafa Pingjiang House, Nanjing, Jiangsu, Jiangsu Province, Welcomes the peak of meals. Enter the store door, in your small shop, show the Dragon Boat Festival gift box in Nanjing big-name file and Nanjing Museum, "Non-legacy" sealing wine, etc., with local seasonal food and traditional cultural elements, A rich holiday atmosphere. "Before the Dragon Boat Festival, we feel the strong demand for the consumer market. All the private rooms in the store will be booked half a month in advance, and the roll ratio of the hall will expect very high.

"Introduction to the store manager.

The reporter learned from the Daxie Enterprise Market Department of Nanjing Big Brand, from the current store feedback, the Dragon Boat Festival catering market shows vigorous development. Based on the prevention and control of epidemic, the overall passenger traffic and sales of small holidays are expected to increase by 10% -15% from 2019. Jiangsu Province Catering Industry Association, president, introduced, Dragon Boat Festival, Jiangsu catering industry continued to heat up, dining consumption and Dragon Boat Festival sales full line, ushered in recovery growth. Online reservation has grown fast, and the new retail is in the like, specialization, personalized scorpion products, etc. Dragon Boat Festival, Jiangsu’s dining retail retail will reach even more than the same level of 2019.

On the first day of the Dragon Boat Festival, the righteousness lunch point, the customers rushed to the front of the "Pinnish Wings Bar" in Chaoyang District, Beijing.

The waiter is on the dishes, withdrawals, but it is too busy. Mr. Liu, who is waiting.

"The college entrance examination has just ended, and the people who have a dinner in the Dragon Boat Festival. People who go out of the dinner like Liu, in Beijing. Whether it is the" graduation meal "mainly based, people are" reunion rice ", people are walking Entering a dining spot, picking up a craving consumption of catering consumption.

Wang Dapeng, deputy director of the Chaoyang District Bureau of Commerce, Beijing, introduced that this year’s Dragon Boat Festival, Chaoyang District organizes major commercial complexes, shopping malls and supermarkets in the city, launched a variety of benefits Huimin activities. At the same time, all commercial services enterprises, strict implementation of scanning code registration, wearing masks, cleaning and disinfection, etc. Consumer demand.

"Shopping hot online" Please wear a mask and present a health code, thank you for your cooperation.

"On the 12th, Ms. Nanchang City, Jiangxi Province, came to the Impression City Mall in Honggutan District, Nanchang City. I haven’t walked to the door, I heard the small speakers before the shopping center to play epidemic prevention and control related requirements. To the shopping center The people are in a constant, Wanshi sort out the mask, open the mobile phone to show a health code.

"A holiday, our family is coming to shop.

"Ms. Warn said," Our family has made a vaccine, and it is worn with a mask, which is more assured. "The large supermarket in the Impression City, the special scorpion just went to the shelves, and was snapped up in the morning. In the past week, the sales of supermarkets exceeded 3 million yuan, which grew significantly from the same period last year.

"There are many fresh foods in the supermarket." Introduction to Liu Hong, the supermarket leader in the Impression City, "We conducted a serious review of the import declaration form of each batch of goods, product testing, import nucleic acid test reports were taken seriously, and then sent to Honggutan New District. Cold chain food supervision warehouse conducts nucleic acid detection and disinfection, and finally runs back to the store to sell, so that everyone can eat safe and secure.

Wu Lifang, the Marketing Department of the Market Supervision Bureau of Honggutan New District, Nanchang City, said, "We focus on food safety, cold chains and other fields, do a good job in the full-process full-frame monitoring of key venues such as large supermarkets, farmer’s markets and frozen fresh foods Check to protect the masses have a healthy and comfortable holiday.

"Line off, buy it, online shopping is equally hot.

On the morning of the 12th, in the E-commerce industrial park in Yutian County, Tangshan City, Hebei Province, all live broadcasts are exciting, a "粽情 Dragon Boat Festival" scorpion special live band activity is being held, more than 30 anchor is local food company sales Scorpion, after two hours, I sold more than 5,000 orders, more than 50,000 dice. In recent years, with the rise of the e-commerce platform, especially the development of this new business, constantly stimulating consumption, and can save energy for the economic development of the Jianhongqiao Town.

E-commerce anchor Hao Baoyu said: "Live broadens the sales and channels of agricultural products, ‘earthweight live" also makes the product more ground, further stimulates shopping needs. "This year’s Dragon Boat Festival is a multi-e-commerce platform to carry out promotion activities, and end out The new product and the hot transaction data show the fire of consumption.

It is reported that June 1st to 10th, during the "618" promotion period, the new product turnover of key brands increased by 314% year-on-year. At the same time, the proportion of new products in the overall turnover increased by 60% last year.

The tourism market continues to "a small seaweed, there are so many mystery, it is really open-minded!" On the 12th, in the newly moon seaweed world scenic spot in Qingdao West Coast, Shandong Province, Linyi, Shandong Linyi, Liu Xin wear AR ( Enhance reality) glasses, I saw the kelp, ganuras, and tail algae, etc., and constitute a "seaweed forest". Inside the seaweed science and technology museum, the children show all kinds of seaweed specimens, and the children listen to the explanation here; the handmade interactive experience area, the tourists are making the seaweed mask; the baking area, taste the seaweed seaweed seaweed , The taste is like jelly.

On June 8th, the moon seaweed world scenic spot opened, 5 days, 10,000 visitors have been received.

The holiday is coming, and the enthusiasm is further released.

The reporter saw at the scene that the tourists queued in order to measure the temperature and show a health code. Before the Dragon Boat Festival, the Qingdao West Coast New District planned a series of DRM leisure activities, promoting diversified consumption such as food, tour, purchase, entertainment, body, exhibition, play.

Introduction to the relevant person in charge of the New District Wenxiao Department, "We refine the prevention and control of normalization, and launched new products such as the pastoral pick, rural film and television tour, etc., give tourists a sumptuous Dragon Boat Festival ‘tournament’. "In the streets of Luolong District Science and Technology Park, Luoyang City, Luoyang City, Henan Province, a rural garlic noodle contest full of strong nostalgia.

More than 20 village chefs took out their own skills, tourists tasted and selected "Gold Medal", afraid of the good taste of childhood in the festival.

On the other side of the village, the package of the package also attracted the eyes of tourists. Everyone feels the charm of traditional culture in the process of packing. Mr. Zhang said to the reporter that the Dragon Boat Festival is a good opportunity to experience folk culture. A bowl of home-homewary farm noodles, a privately-packaged scorpion makes him feel a strong nostalgia.

The first time, Ms. Meng, who took the child to full-length movie village, was also very surprised. Here, the movie element is integrated into the entire village landscape, but also prepared a custom service in the Dragon Boat Festival for children to take pictures, immerse experiences. The "authentic battle" scene integrates the patriotic element into it, Ms. Meng does not losing the opportunity to tell the children to the child, conduct patriotism education.

She said that this kind of funny parent-child tour is very popular among young parents, and it is also very meaningful for children.

(Our reporter Yao Xueqing, Wang Hao, Yang Yan, Zhang Tengyang, Li Rui, Bi Jingjin, Wang Wei) "People’s Daily" (June 15, 2021) (Editor: Zhengpu Li, Liu Yingxi).